MUXE business, there are many cultures that are similar yet different around the world. When it comes to real estate, though the industry may seem broad, its laws are applied differently by each city, state or province. The MUXE team has a clear understanding of how the MUXE platform would function in the midst of the global real estate business and it is a great start to get better acquainted with other cultures. The MUXE team is comprised of different cultural backgrounds and we appreciate the importance of finding common ground between our team ideals and then conveying them to others. Having conceptualized that approach, we have embraced the notion of global dexterity.
According to Brandeis University’s International Business School author Andy Molinsky, global dexterity is the ability to adapt your behavior to conform to new cultural contexts without losing your truest self. Often times in business, it can be difficult to understand the way another culture conducts their operations. However, we find that global dexterity is important for our team to utilize since we plan on establishing business with globally.
MUXE B.V. is based in the Netherlands and we envision that our company will be able to connect users through a Peer-to-Peer network. In understanding global dexterity, we foresee that buyers in Belgium could communicate with real estate business endeavors in India or landlords in the United States could communicate with a potential renter in China.
Our global outreach plan has been structured whereby each representative from their respective culture handles the community that they are familiar with. The MUXE team does not want to assume that every culture is the same and we do not want to assimilate into other cultures either. Though we believe in the equal treatment of everyone regardless of their diverse backgrounds, we want to keep true to our own culture at MUXE and continue to develop our brand. We believe that in order to conduct authentic business operationally and globally, the best practice is to continue to encourage global dexterity within our team.
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Molinsky, Andy. (2013). Global dexterity: how to adapt your behavior across cultures without losing yourself in the process. Boston, Massachusetts: Harvard Business Review Press